As a Pasadena Private client, we get to know your business and your financial goals. We often build relationships with clients well before a transaction occurs.
As you start to look towards a liquidity event (such as selling your company), we work with you to make sure your company is well positioned. This includes giving general advice on capital structure, estate planning and/or taxation, and introducing your business to potential acquirers when you are ready.
We invite you to preview our process below and contact us should you have any questions or wish to learn more.
As a Pasadena Private client, we get to know your business and your financial goals. We often build relationships with clients well before a transaction occurs.
As you start to look towards a liquidity event (such as selling your company), we work with you to make sure your company is well positioned. This includes giving general advice on capital structure, estate planning and/or taxation, and introducing your business to potential acquirers when you are ready.
We invite you to preview our process below and contact us should you have any questions or wish to learn more.
Stage 1: Pre-Marketing*
*Provided as part of our advisory services
Stage 2: Marketing
Stage 3: Diligence
Stage 4: Documentation
What deal are you looking for? What are you hoping to walk away with? What percentage of your business are you willing to part with in return for capital? Are you looking for mentorship or purely funds? The first step in the capital raise process is deciding exactly what success looks like for you.
If you have a clear plan in mind for the funds you want to secure, you’re more likely to secure investment, plus execution then becomes as easy as simply following your plan.
Your business cannot exist in your head when you present to investors. Now is the time to research, document and project your numbers (users/customers, revenue, expenditure etc).
Investors will want to know about the market potential, your business model, your marketing strategy, budgets and so much more. Make sure you have this information at your fingertips.
Identify investors active in the companies space and leverage our network to gain warm introductions.
We want to create and tell a compelling story that investors can’t refuse.
The private capital raising process can be a numbers game in more ways than one. We create interest in taking meetings during the presentation roadshow so that investors can learn more about the opportunity directly from the CEO.
The work isn’t done just because the pitch is over. Once you’ve wowed investors with your presentation, it’s time to follow through with some impressive evidence. Interested investors will want to do due diligence, so having everything already prepared for them in a virtual data room is part of our preperation prior to going to market and a huge plus when it comes to attracting the attention of potential investors.
We work with legal teams to draw up the partnership/debt agreement so it works for you, your investor, and the overall business.
Congratulations! Your patience and hard work have paid off – now you can put your plan into action and show the investor/debt holder that your business is the success you know it can be.